ITV4 is the UK TV channel geared towards men. ITV4 has lots of sports, shows on cars, and even more shows about both breaking the law and enforcing the law. The non-sports shows on ITV4 are on the edge; these shows push boundaries. If your humor tends towards Tosh.0 or The Lad Bible, you’ll find ITV4 amusing and entertaining. And, of course, there’s the ITV4 sports lineup, which includes live and exclusive broadcasts of the UEFA Champions League, MMA, and world-class boxing.